RCS Sign Up To 10:10 Campaign

01 May 2010


10:10 is an ambitious project to unite every sector of society behind one simple idea: we all commit to reduce our emissions by 10% in 2010, then work together to make it happen.

The 10:10 campaign was founded by Franny Armstrong, director of the climate change blockbuster The Age of Stupid. The idea came to Franny while walking through Regent’s Park in London on her way to a debate with UK Climate & Energy Secretary Ed Miliband.

RCS Managing Director, David Sambrook said: “Joining 10:10 both underlines our commitment to reducing our carbon footprint even further and gives us a wealth of advice. We urge other UK businesses to join.

Doing 10:10 means committing to aim for a 10% reduction across four key areas of your carbon footprint. For most businesses this is is ambitious but achievable. We hope you’ll manage the full 10%, but we recognise that many progressive companies that have made significant cuts already will find it hard to achieve further deep cuts in 2010. 10:10 recognises all emissions reductions as a success, but those organisations achieving the full 10% can expect to feature prominently in coverage of the project.

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